Evolving Business Model

It is a known fact that a good portion of the revenue that publications make comes from advertisement.

While advertisement and journalism may appear side by side to the audience, there is a distinct separation between the two realms of communication. “For many, many there was a tall wall between advertising and news departments”, says Carlson.

The internet has converted that wall into a fence.

Advertisers see the internet has a huge advantage to them. Multimedia publications are just as dependent on advertisements.

The internet provides multiple ways to incorporate stories with certain types of advertisement. (See example below) To go this route, however, is a “slippery slope”, says Carlson.

“I think anything that is advertising or marketing related should be clearly labeled as that.”

The important thing to remember is journalism going hand in hand with advertisement can lead to faulty credibility.

Example

The Black Dahlia and LA 										    Times

The Black Dahlia, a Universal Picture, came out theaters in 2006. Set in the 1940s, the movie is based off a series of unsolved murders in the Los Angeles area. The LA Times covered the actual murders in the late 1940s. As promotion for the movie, Universal approached the LA Times to set up a site that would be dedicated to the archives of the Black Dahlia by the LA Times, and show its relation to the movie, as well as, provide a link to the movie's site. The link above is a link to the website. Overall the website is a risk to the ethics of journalism. The brick wall between advertisement and journalism is becoming a fence. What do you think?


* This example was given at McBride's lecture at the University of Florida, January 2008.