Bibliography

Everything written on this Web site, with few exceptions, can be attributed to any of these sources:

SECTIONS: COKE'S BEGINNINGS AND 20TH CENTURY COKE

"Coca-Cola The History of an American Icon." Writer Jeff Martin. 2001. DVD. MPI Media Group
Pendergrast, John. "For God, Country & Coca-Cola." 1993. New York: Basic Books.

SECTION: PRESENT DAY COCA-COLA

Information from Fortune 500 is from an article on their CNN Web site.
Information about soda rankings are from the Bevnet article Soda Rankings for 2000.
Information about the World of Coca-Cola in Atlanta is from their Web site
Information about Coca-Cola's latest campaign is from the PR Newswire

SECTION: RUMORS

Kimmel, Allan. "Rumors and Rumor Control : A Manager's Guide to Understanding and Combating Rumors." 2004. Mahwah, New Jersey: Lawrence Erlbaum Associates.

About this Site | Bibliography