Bollywood

Graphically modified Bollywood sign

Did you know that Bollywood is bigger than Hollywood in relation to the number of movies it produces per year? In fact, Bollywood, the Indian equivalent of Hollywood is the largest movie industry in the world. Entertainment is big business in India!

Bollywood includes a variety of regional language movies, but the majority of its output is produced in the Hindi language. There are also a large number of cross-cultural movies being made in India today, which incorporate English as their central language. Movie stars like Shahrukh Khan, Aishwarya Rai and John Abraham, have fan bases in countries like America, South Africa and the United Kingdom, due to their Indian immigrant populations.

Poster of the movie Devdas Poster of the movie Black Poster of the movie Bride and Prejudice [top]

Cricket

An eighty-year-old Indian woman. She is a homemaker. She is religious. But when “the boys” are on the field she is transformed. She becomes a rabid cricket fan! And “the boys”, the Indian cricketers, become the focus of her prayers for the duration of the contest.

Cricket – a sport that controls 1.2 billion hearts. India is a land of excesses. Cricket, a mere sport, has been pushed from the normal end of the spectrum to a more personal level. Needless to say, cricketers have taken on numerous roles in the minds of the Indian population.They are friends, idols and celebrities. They are entertainers.

Marketability is as important as talent in cricket today. The mass media has converted cricketers to superstars. You see them on television, on the silver screen and on banners. You hear the “almost famous” cricketers spouting advice on radio and in magazines. Read more about India's obsession with cricket in Vinod Mehta's article "India's cricketing religion".

A game brought to India by the colonial British, cricket is the Indian equivalent of American baseball. Anthony Bourdain explains the ins and outs of cricket in this video. This sport of the ancient British Raj, is unparalleled in its popularity in India. It is played in the streets, on the fields and in homes by people of all ages and genders.
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Fashion

Different styles of Sari

The Indian fashion industry too has gone global. Women in India started taking fashion more seriously, after Aishwarya Rai and Sushmita Sen captured the Miss World and Miss Universe titles respectively in 1994. Not only has fashion become a priority for the average Indian, but it has also given an impetus to designers all over the country to go global.

Indian designers have graced the runways of New York, Paris, Milan and London, to name a few. Fashion designers like Ashish Soni, Ritu Beri, and Manish Arora have all shown their lines abroad. Young gun Sabyasachi Mukherjee was also invited display his creativity at the famous Bryant Park in New York at the beginning of 2007.
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