of "ethics" is somewhat consistent from scholar to scholar.
According to the Josephson
Institute, ethics is defined as:
of conduct that indicate how one should behave based on moral
duties and virtues.
the debate comes into play when determining what these standards
of conduct consist of. Are ethics a personal decision? Do universal
ethics really exist? Are ethical obligations determined by yourself,
your employer, the public relations profession, society? Each
of these issues is debated among scholars.
ethical systems have been categorized into one of three main categories: