A Journalist's Guide To Super Bowl Media Day

Super Bowl Media Day

As if the Super Bowl isn’t already one of the most hyped, crazy events of the year, the NFL mandates that the AFC and NFC champions appear in front of the world’s media to field questions for a day.

This is better known as Media Day, and it’s an absolute must-see spectacle leading up to the big game.

There is always a high probability for entertainment when organizations that may not cover football—outside the Super Bowl—send representatives to try to battle with hardened beat reporters to have their questions answered by the game’s biggest stars.

It is here that it is considered socially acceptable for grown men to wear capes. At the 2013 Super Bowl Media Day in New Orleans, La., one guy, dressed as what can only be described as a Viking costume, claimed that he was representing restaurant chain Hooter’s and gave a moving speech about finding inner-peace.

Above the throng of media running around at their wit’s end to land necessary interviews sits thousands of fans eager to put their headphones – compliment of their 25 dollar admission – to listen to the NFL’s most talented players squabble over media questions. Paid attendance was 5,479, according to NFL spokesman Michael Signora.

For the second year in a row, fans received a Media Day gift bag that included access passes to stadium club and concession and merchandise stands.

More importantly, the business of Super Bowl Media Day has expanded beyond the tickets purchased by fans to attend the event. Companies such as Gatorade, which used its brand name on signage throughout the Super Dome in 2013, have sponsored media day in recent years.