Why Design is Important

What is Graphic Design?

According to AIGA, the professional association for design, graphic design is "a creative process that combines art and technology to communicate ideas." The designer uses a variety of communication tools to convey a message or idea. AIGA says the two main ways a designer communicates are through images and typography. Image-based design relies on visual representation and the image to convey the meaning. Type-based design relies on words and the way they look to convey a message.

What do Graphic Designers do?

Their projects include: packaging design, advertisements, posters, t-shirts, logos, branding, magazine layout, web site building and creating typefaces. Graphic design is an integral part of our society and can persuade, excite, caution, inform, organize, entice and simplify the things in our lives.

Why it is Important

Like I said before, graphic design can do a lot of things. It can be used to simplify and help make sense of the world. Complex data and stories are made accessible and told eloquently through information graphics. It is used to inform. The man/woman icon on a bathroom stall informs you as to which restroom society wants you to use. It organizes and allows us to make sense of our world - think of the road signs we use on a daily basis to make sense of driving. Good graphic design will evoke an emotion - sadness, joy, anger envy - and make us feel something. It's even good economically by making products stand out amongst the crowd.

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”

-Paul Rand