Women: the target of many ads.

In today's society, people often joke about the perception of women in past decades. You sometimes hear women jokes such as, 'Go make me a sandwich!' Many think these sarcastic statements are overexaggerations of a woman's role. These ads beg to differ.

beetle

These ads play off the stereotype that women can't drive without crashing the car. The solution? Automatic transmissions to make driving easier. Let us remember that males have higher car insurance than females because statistics show they are more likely to get in auto accidents.It's so easy a woman can open it!? It must be pretty easy then. This ad shows how women were viewed as weak and incompetent figures in society.

driving

"For simple driving."

husband

This ad shows how wives were basically owned by their husbands. In the past, the perception was that a wife's sole purpose was to please her husband.