Function of Images

Images Effect on Cultural Memory

With the invention of the photocamera in the 19th century, visuals kept all their prior functions but also acquired the function of truth keeper. This meant that when ideas were put in photographical context they seemed beyond questioning. What most people do not know is that the practice of altering photo developed only years after the invention of photography. Even with this fact as new technologies to produce and consume images (screens) came about the access to images strengthened their impact in cultural memory and individual psychology.

One of the main functions of visuals througout history was as an archive for cultural memory.Here is a video by Gabriel Bisse-Smith on Vimeo that brings into consideration how different technologies have affected the way we accumulate cultural memory.

The explosion of mass production brought about new material with which to create visual messages.This documentary by BBC shows how clothes were used in the Post-World War II era to make social statements.

Visual mass replication, has the number and effect of iconic visuals. These replicas enhance the importance of the iconic images in the cultural memory.

Images Effect on Human Psychology

With the development of psychoanalysis during the beginning of the 20th century, there developed a new interest in self analysis. The new field made it possible to examine how images affect the human psychology and reasoning; mainly in the fields of self image and gender roles.

This recent dove commercial explores how visuals affect our self image.

This video by Diet.com expands on how the technological advancement of photoshop affects visuals and how in turn the visuals affect our self image.

During the 1970s John Berger also explored how the concept of how visuals affect gender roles.