Guide to Shopping in Gainesville


1127 W. University Ave.

Known for: BB Dakota, Motel, Dolce Vita, Naked and Famous and Ben Sherman

Located only two blocks from UF, Wolfgang Boutique is known for its unique and edgy collection of clothing. Wolfgang is also known for its after-hours events where shoppers can get discounts on clothing. They are also famous for their flash sales and involvement in Gainesville's annual Fashion's Night Out and Gainesville Fashion Week.

Wolfgang is one of my favorite places to go shopping in Gainesville. I think they have great designers, and I've gotten several pieces from the store that I love and wear all the time.

"Like" Wolfgang's Facebook Page to get a 15 percent off coupon on any non-sale item in the store.


2441 NW 43rd St.

Known for: Rebecca Taylor, Yumi Kim, J Brand and Parker

Dahlia is a great source for contemporary clothing, and according to its website, the store offers labels that cannot be found within a 90-mile radius of Gainesville.

The store also offers an online website where you can buy some of their pieces. One good thing about Dahlia is that the store's Facebook page and Twitter are constantly being updated, and the store often has events where you can go shop and get discounts.

Dahlia's website

Dahlia's Facebook page


101 N. Main St.

Known for: TOMS Shoes, OBEY Clothing, Threadless, and a selection of local designers.

Gifthorse specializes in "sweatshop-free," innovative and progressive clothing at a reasonable price. The shop features fashion for both men and women and the prices range from $20 to $65.

"His business model for Gifthorse is simple: The street-level shop is dedicated to a cozy apparel store featuring up-and-coming, affordable fashion, while the second floor is an intimate contemporary art gallery." - Article in The Independent Florida Alligator

Gifthorse website

Persona Vintage Clothing and Costumes

201 SE 2nd Place

Known for: Sleepwalk, local designers and vintage

Persona offers shoppers an ecletic mix of clothing ranging from vintage pieces and costumes to handmade designs from the store owner. It's a great place to rent a costume for a party or Halloween, and from personal experience, I can tell you that the owner will be more than helpful to assist you in putting together the perfect look.

Urban Thread

1117 W. University Ave.

1512 NW 13th St.

Known for: Urban Outfitters, Free People, Anthropologie, Madewell and J. Crew

Urban Thread is an essential place to go shopping. It's probably my favorite place in Gainesville. The location on University Avenue has clothing from Anthropologie and J. Crew, and the location on 13th Street, which is my favorite, has clothing from Urban Outfitters, Free People and Madewell. Both locations offer new clothing at a discounted price.


201 SE 2nd Ave. Suite 109

Known for: to be determined

Looks from local shop Calzatura have graced the runways at Gainesville Fashion Week, but now that the original owner sold the store, shoppers are in for a new treat. Elizabeth Schmidt, a soon-to-be UF alumn, bought the store and is in the process of revamping its style and clothing.

Gainesville Sun article about the "new" Calzatura

Calzatura's Facebook