What are Meta Tags?

Meta tags are invisible elements of pages on your Web site that sit inside the "head" tags of your HTML code. They effectively are invisible to the average user, but are used by search engines to determine the topic of your content and provide users with a description of your page.

There are several different types of meta tags, but the primary tags we will focus on are the meta keywords tag and the meta description tag.

The Meta Keywords Tag

Although it is becoming increasingly outdated in search engine algorithms, the meta keywords tag helps search engines identify the keywords that your page is targeting more easily.

Here is an example of what the meta tag looks like:

Meta Keywords Tag

Keep in mind, it should be inserted in between the "head" tags. Seperate keywords or phrases by a single comma, followed by a space (Ex. "meta tags, meta keywords tag, meta description tag").

The Meta Description Tag

The meta description tag is perhaps more important than the meta keywords tag in that it is visible to users. Many search engines use the meta description tag as the visible text that appears under the link to your page when it appears in search engine results.

For this reason, it is important to include keywords, as well as have an attractive description that intrigues the reader and makes them want to visit your Web site. Simply having an effective meta description tag can greatly increase your clickthrough rate.

Here is an example of what the meta description tag looks like:

Meta Description Tag

Again, keep in mind that the tag should be inserted between the "head" tags.