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Backlinks

Arrows

Backlinks are simply links from other Web sites to your own. They can come in various forms, including one-way links and reciprocal links. Obtaining these links from other Web sites helps to improve the PageRank of your Web site, an important factor in search engine rankings.

To learn more about this aspect of link building, please visit our Backlinks page.

Internal Links

Internal links are simply links from your Web site to another page on your Web site. When users follow an internal link on your Web site, they end up on another page of your Web site. The menu and navigation are the most frequently appearing internal links, but a good Web site will have internal links also weaved into the normal content of the site.

To learn more about this aspect of link building, please visit our Internal Links page.

External Links

Squares

External links are simply links from your Web site to other Web sites. These links take users away from your site and onto another site on the Internet. There are several ways that these links can be configured so that you do not lose traffic or search engine "juice" by having these links on your Web site.

To learn more about this aspect of link building, please visit our External Links page.

Anchor Text

Anchor text is a bit different than the three types of links listed above. In fact, anchor text simply refers to the text that appears as the link. It is the visible text to the user and is the part of the link that is found in between the link tags in the XHTML code.

To learn more about this aspect of link building, please visit our Anchor Text page.