What is Search Engine Optimization?

Search Engine Optimization (SEO) is best defined as the practice of designing a Web site effectively to increase the volume and quality of visitors to a site from search engines.

These practices, which are described in detail on this Web site, help webmasters improve their position in search engines, making their Web site appear higher in search engines when users search for certain keywords.

Why is Search Engine Optimization important?

By effectively using these Search Engine Optimization strategies, webmasters can target users searching for certain keywords, thus improving the quality of their visitors. These visitors are more targeted to the Web site's content, making it more likelyMagnifying glass that they will visit the site often and spend a lot of time on it.

From a monetary standpoint, this added traffic appeals to advertisers and can make a Web site much more profitable for commercial sites. Having a Web site that is optimized for search engines also makes it easier for visitors to understand the content of the Web site.

With literally millions of Web sites out there, effective SEO is becoming more important than ever. More and more Web sites with similar content are emerging in search engines. To remain competitive it is becoming increasingly important to optimize for search engines effectively.

How will this Web site help with SEO?

How Effective SEO can help

This Web site (Effective Search Engine Optimization ™) will focus on four key areas of Search Engine Optimization (SEO). Those areas include:

  • Keyword Optimization
  • Meta Tags
  • Link Building
  • Proper Coding

There are also several key components to Link Buidling. That section of our Web site will be further broken down into the following areas:

  • Backlinks
  • Internal Links
  • External Links
  • Anchor Text

These areas are the main components of building a well-optimized Web site. To begin learning more about Effective SEO, visit our SEO Tips & Strategies page. To learn a brief history of Search Engine Optimization and its evolution, please visit our History page.