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With over 175 employees, Keefer, Bruyette and Woods occupied the 88th and 89th floors of 2 World Trade Center. Of the almost 200 individuals that worked for the investment banking company, 67 people remain unaccounted for since the tragedy on Sept. 11 (KBW Press Room, 2001). With many families affected by the incidents, KBW took immediate action with press releases to media, phone calls to families and clients, Web-site updates and 1-800 telephone numbers for information concerning the company and the employees.

One of the first crisis management actions was by the Co-CEO John Duffy to the public. He comforted families and reassured clients of their financial status with kind and simple words. Duffy expressed his appreciation to the many clients, competitors, friends and employees who have offered their resources and support (KBW Press Room, 2001). To award the efforts of these people, Duffy and KBW established a fund for the families of the colleagues who have not been found.

volunteer helping sort donations The most touching and strong point Duffy emphasized was that KBW will move on with the talented efforts of the employees that survived. "While we have suffered an enormous tragedy, we expect to persevere both through the talents and efforts of those who survive and the contributions of the next generation that will follow us" (KBW Press Room, 2001). The "KBW Family Fund" for families of the World Trade Center disaster will be provided financial assistance, emotional and mental health support, childcare, housing, and tuition for students and health care.

Keefe, Bruyette and Woods, Inc. is an institutionally oriented securities broker and dealer and full service investment bank that specializes in the financial services sector. It is a member of the New York Stock Exchange and has offices in Boston, Chicago, Columbus, Hartford, San Francisco, Richmond and new offices in New York. The company recently appointed new heads for the research and trading departments since the tragedy at the World Trade Center. Some of the employees in the previous positions were lost.

Steel girders in the shape of a cross left standing after the collapse of the World Trade Towers Overall, Keefe, Bruyette and Woods implemented the same crisis management campaign as Morgan Stanley. The company offered timely information and support to all those in need during this tragedy. Being that the company has been in business since 1962, it has remained a successful company. It is also 100 percent employee-owned. A tragedy such as this one can test any company, but KBW prevailed as a credible and loyal company to its constituents and publics.


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