Digital technology and recent deregulation have changed the conditions of media consumption and the media landscape. The advent of new media technology and the changes in the media industry have a profound influence on the conditions and cultures of children and young people.
The Internet is considered the most salient example of the digital revolution. Increasingly, the Internet serves as a sort of mass medium accessible to many in a continuous flow, free from the constraints of time. The technology is moving from positive to active. Television is a one-way, non-interactive medium. But the Internet is a two-way, interactive medium in which users can communicate with other users and respond instantly.
The Internet is in many respects a young peopleís medium. Children and young people are more likely to be fascinated by, curious about and to use new media more than older generations do. As a result of the explosive growth of the Internet, complicated new questions about how to handle it are being raised.
Many people are concerned about the Internetís influence on their audience, especially children and young people. Mediated violent and sexual content are the object of especial concern. Though this harmful content is common and serious in the Internet, regulation on Internet content is very limited and difficult.