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Bibliography


Online Sources

Colby, Charles. Qualitative Methods: Versitile Tools for Quality Measurement

Grossnickle, Joshua and Raskin, Oliver. Market Research on the Web

Harvey, Amy. What Researchers Think About Online Research

Nelems, James H. Qualitative Research Overview

Quirk's Marketing Research Review Glossary

Woodall, Gina. Marketing Research on the Internet

Print Resources

Heckman, James. Turning the Focus Online. Marketing News. 28 Feb 2000. 15.

James, Dana. The Future of Online Research. Marketing News. 3 Jan 2000. 1 & 11.

Levine, Phil and Kulp, Dale. Internet Interviewing. Marketing Research. Summer 1999. 33-36.

Newman, Charles. Online Testing Rated. Advertising Age. 8 May 2000. 64.

Rubin, Jon. Online Marketing Research Comes of Age. Brandweek. 30 Oct 2000. 26-28.