SOURCES

• ONLINE SOURCES
  1. McNamara, Carter, MBA, PhD.
     Public and Media Relations
     
     
  2. Sports Media Challenge Online
     Speech Media and Image Playbook
     
     
  3. Verizon Life's Playbook Online
     Sports Public Relations
     

  
  

  PRINT SOURCES
  1. Glickman, Harry. Promoter is Not a Dirty Word. Timber Press: Forest Grove, OR. 1978.

  2. Helitzer, Melvin.The Drem Job: Sports Publicity, Promotion and Marketing. University Sports Press: Athens, OH. 1996.

  3. Rotman, Morris. Opportunities in Public Relations Careers. National Textbook Company: Chicago. 1988.

  4. Wilcox, Dennis. Public Relations: Strategies and Tactics. Longman: New York. 2000.

  
  
  

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