Public Relations in Sports
MEDIA DO'S AND DONT'S
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- Have a one sentence message you want to communicate no matter what is asked.
- Be alert and positive
- Keep Calm. Don't let reporters start an
argument with you. Look and sound calm and
controlled. Its Important.
- Stand still behind the microphone and
use comfortable, appropriate gestures.
- Look the interviewer in the eye. Avoid
looking at the ground, sky or the camera.
- Make your point in 20 seconds or less.
Talk in complete sentences.
- Put your answers into words the public
will understand. Don't use jargon.
- Use examples to clarify your message.
Especially ones that improve your position
and that of the company.
- Offer information you want the public
to know, even if the reporter doesn't ask.
- Be cooperative, however, know what you
should and shouldn't say.
- When being interviewed, do it without
company logos within camera view.
- Never say "No Comment." Whenever possible explain why you can't give them the information.
- Don't let a reporter put words in your mouth; correct misstatements before you answer any questions.
- Don't say or do anythingyou dont want reported. There's no such thing as "off the record."
- Don't give unnecessary information that may be detrimental. Answer only the questions you're asked.
- Don't speculate or talk about anything outside your area of expertise or known facts. It's OK to say "I dont know. I'll find out..."
- Avoid answering "what if" questions. Instead, respond with something like, "I wouldn't want to speculate on that, however..." and state your positive message.
- Don't fill in silent pauses. Say what you have to say, and stop!
- Dont keep talking as you're walking away. Stop talking before you walk