Public Relations in Sports

MEDIA DO'S AND DONT'S

Media do's

Have a one sentence message you want to communicate no matter what is asked.

Be alert and positive

Keep Calm. Don't let reporters start an argument with you. Look and sound calm and controlled. Its Important.

Stand still behind the microphone and use comfortable, appropriate gestures.

Look the interviewer in the eye. Avoid looking at the ground, sky or the camera.

Make your point in 20 seconds or less. Talk in complete sentences.

Put your answers into words the public will understand. Don't use jargon.

Use examples to clarify your message. Especially ones that improve your position and that of the company.

Offer information you want the public to know, even if the reporter doesn't ask.

Be cooperative, however, know what you should and shouldn't say.

When being interviewed, do it without company logos within camera view.

Media Dont's

Never say "No Comment." Whenever possible explain why you can't give them the information.
Don't let a reporter put words in your mouth; correct misstatements before you answer any questions.
Don't say or do anythingyou dont want reported. There's no such thing as "off the record."
Don't give unnecessary information that may be detrimental. Answer only the questions you're asked.
Don't speculate or talk about anything outside your area of expertise or known facts. It's OK to say "I dont know. I'll find out..."
Avoid answering "what if" questions. Instead, respond with something like, "I wouldn't want to speculate on that, however..." and state your positive message.
Don't fill in silent pauses. Say what you have to say, and stop!
Dont keep talking as you're walking away. Stop talking before you walk