What They Do - College and professional PR personnel do everything from writing newspaper stories and press releases to organizing press briefings, preparing press guides and maintaining team historical files. They are responsible for responding to media and public information requests--and often for positioning difficult or sensitive news stories relating to teams or players so as to throw the most positive light on a situation.
Background/Education Required - Writing and communication skills are essential, and an interest in new media, Internet journalism and desktop publishing will be very helpful. Experience at school newspaper, radio and TV stations is helpful, as is a college degree in English, communications or public relations.
Copyright: Jason Latimer, 2001
Rights are always reserved for the rest of my life.
The only way you will get them is if you come over here and pry them from
my dead, lifeless fingers. If you can get them
from my Kung-Fu grip, then you can have them.
If you like what you see, write me an email at: