Grassroots Lobbying on the Internet

Many enthusiasts argue that the Internet can be used as the sole medium for successful grassroots campaigning. The impact of grassroots action is directly related to how the legislator perceives the constituents concern. A massive amount of e-mails will be taken into consideration by a legislator. However, e-mails from constituents are not viewed on an equal level as a phone call, fax or personal letter.

Many legislators do not have the technology readily available to handle tons of e-mails from concerned citizens. Some legislators on Capitol Hill do not accept e-mails from constituents. It sounds disparaging, but the Internet definitely should be used in grassroots lobbying. However, it should be integrated into the overall lobbying campaign. It should not be the sole means of communication (Coombs et. al.,1999).