Champions

The "positives" in the legislature can serve as champions for a proposal a lobbyist is trying to push. A lobbyist should identify this group of individuals as a primary audience for initial persuasive efforts. Champions are a group of legislators that will be dedicated to being tireless, committed advocates for the cause. Champions can help convince their colleagues of the worthiness of the cause or benefits of the proposal. They can help the lobbyist develop an "inside" strategy and be an visible public spokesperson. In order for the champion to fulfill his role, the lobbyist needs to provide him with good information about the issue and create visible support from outside the Capitol (The Democracy Center, 1997).