Last updated on November 28, 2001

Spending Habits

It is imperative as an advertiser to know who your audience is and where you can find them. The sites that your potential clients visit may say a lot about them, their spending habits, and their interests. Using statistics on the web enables companies to track their clients by installing small files known as cookies into the users' computers. While this practice is still dancing on the gray line and flirting with violations of individuals' privacy, it is a highly successful and useful tactic. Computers and the Internet have enabled many companies to collect an overload of data. Sometimes too much data can be confusing and misleading. However, some data has proven to be valuable.

While we are still exploring new grounds in advertising methods through the Internet and experimenting with new technology, it is clear to see that we have only touched the tip of the iceberg. There is still plenty of uncharted territory on the Internet. I believe that we are going to see a dramatic change in advertising as technology advances and connection speeds become faster than lightning. Instead of animated banners and Flash animations we will soon see real people acting out a commercial in the likes of those we see on television weather we like it or not. These are things to come, so good and some bad.



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