Last updated on November 28, 2001
Plug-ins & The Big Boys of Internet Advertising
While advertising on the Net is inevitable, it is interesting to see how advertising has and is evolving through this medium. In early stages of the Internet the advertisements were subtle and most of the time
static. Soon thereafter came the use of animated banner ads that
focused on getting the user's attention. These banners progressively
became more complex. Newer banners included Java Scripts that enabled
the user to interact with a moving monkey and invited him or her
to punch it with the click of the mouse when the pointer took control of the boxing glove.
we are seeing more and more usage of animated banners, but not like
the animated gif's. These banners are more versatile, more creative,
and more intrusive. The technology used for making these banners
is called Flash. Flash is an animation program made by Macromedia.
Flash has been around for some time now but its usage was not widely
known. Many people lacked the correct plug-ins for this type of
media. This is not the case today. Resent studies indicate that
the Flash plug-in is already installed into as many as 90% of the
Internet users' computers. New technology and faster connection
speeds enable advertising companies to experiment new ways of attracting
It is also interesting to see who the big boys are when it comes
to advertising on the Internet. As the table clearly shows, the
majority of the top Internet advertisers are from companies that
didn't exist prior to the unveiling of the Internet. Companies like
Yahoo!, eBay, ClassMates, Amazon, and AOL are examples of such companies.
Without a doubt the Internet has helped an otherwise slow economy become what it is currently. Many new businesses accompanied with many
new jobs and opportunities have helped in the steady increase of
the economy. Of course, along with so many opportunities comes the
dangers of undercalculating and overestimating your market. This
has led to several online companies, otherwise known as Dot-Com's,
into an early retirement called bankruptcy.
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