Last updated on November 28, 2001

Plug-ins & The Big Boys of Internet Advertising

While advertising on the Net is inevitable, it is interesting to see how advertising has and is evolving through this medium. In early stages of the Internet the advertisements were subtle and most of the time static. Soon thereafter came the use of animated banner ads that focused on getting the user's attention. These banners progressively became more complex. Newer banners included Java Scripts that enabled the user to interact with a moving monkey and invited him or her to punch it with the click of the mouse when the pointer took control of the boxing glove.

Today we are seeing more and more usage of animated banners, but not like the animated gif's. These banners are more versatile, more creative, and more intrusive. The technology used for making these banners is called Flash. Flash is an animation program made by Macromedia. Flash has been around for some time now but its usage was not widely known. Many people lacked the correct plug-ins for this type of media. This is not the case today. Resent studies indicate that the Flash plug-in is already installed into as many as 90% of the Internet users' computers. New technology and faster connection speeds enable advertising companies to experiment new ways of attracting prospective clients.

Top Dogs
It is also interesting to see who the big boys are when it comes to advertising on the Internet. As the table clearly shows, the majority of the top Internet advertisers are from companies that didn't exist prior to the unveiling of the Internet. Companies like Yahoo!, eBay, ClassMates, Amazon, and AOL are examples of such companies.

Without a doubt the Internet has helped an otherwise slow economy become what it is currently. Many new businesses accompanied with many new jobs and opportunities have helped in the steady increase of the economy. Of course, along with so many opportunities comes the dangers of undercalculating and overestimating your market. This has led to several online companies, otherwise known as Dot-Com's, into an early retirement called bankruptcy.

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