The Movies Popcorn could very well have run out at the premier of a movie that made almost $100 million in the first weekend. Harry Potter and the Sorcerer's Stone debuted on Nov. 16 as the blockbuster of the year.

Advertising Age Magazine estimated a 96% awareness of the movie and a 49% definite interest in seeing the movie. The main audience for the film is children 7-14 and their parents. But some market research groups are estimating people of all ages at the movie theaters because of all of the hype.

Kids who read the books want to see the movie to see how their imaginations compare, but some are worried that it is not healthy for them to alter the pictures they have made in their minds.

Katie Couric and Daniel Radcliffe aka Harry Potter

NBC/TODAY's Katie Couric hosted an hour-long special about the Harry Potter movie on Sunday Nov. 10. In the special, she interviewed cast members and director, Chris Columbus. Columbus, who has young Potter fans of his own, promised viewers that he did everything in his power to make the movie a true rendition of the book. Warner Bros. has a Web site for the movie which profiles the characters and talks about the production of the movie.

When the casting call for the movie went out, millions of children across the world got their hopes up. But, as Columbus said in his interview with Couric, he was adamant about having an "all-British cast". This cast includes three of the luckiest kids in the world right now: Daniel Radcliffe, Rupert Grint and Emma Watson. These three child actors were chosen to play Harry, Ron and Hermione, the three inseperable friends in the much-awaited movie.

Emma Watson aka Hermione Granger Radcliffe, Grint and Watson (pictured here to the left) are only three of over thousands of child actors who are part of the movie, according to Columbus. When interviewed by Couric on the special, all three kids were ecstatic to be in the movie. Grint, who took Couric on a tour of Hogworts castle, said that he was with Watson when director Columbus told them that they had the part.



To find out more about the movie Harry Potter and the Sorcerer's Stone visit the following: