Much of the Fox News Channel's success is due to its appearance and programming. Its background evolved not from news but from entertainment. Interviews, whether of movie starts or of politicians are packaged the way "Entertainment Tonight" packages celebrity chat, according to a New York Times article. Roger Ailes goal has been to "reinvent the screen" and through the graphics department at Fox this vision has been made possible. It has also set Fox apart from the competition. Fox News is brightly colored, fast moving, and packed full of information.
During an average day on Fox News, the airwaves are full of "hard reporting surrounded with breezy chitchat and viewer phone calls. After "Special Report With Brit Hume," the network's political crown jewel at 6 p.m. (and a lighter-side follow-up hour, "The Fox Report With Shepard Smith"), There's a three-hour lineup of conservative-tinted opinion TV, which starts with the network's best-known program: the shouting match known as "The O'Reilly Factor," named for its swaggering and therefore highly entertaining host," according to a New York Times article.
Bill O'Reilly, the host of "The O'Reilly Factor" claims to represent the common man, an "analyst" among "spin doctors." O'Reilly says, "I don't buy all that right-wing jihad talk. My job is to bring information to the 90 percent of Americans who don't have any power." This plan has made "The O'Reilly Factor" the second highest rated show in cable news primetime.
In discussing his take on the 2000 election, O'Reilly said, "If Al Gore had appeared on 'The Factor,' he'd be President of the United States. I wonder if that has anything to say about bias?