I. Introduction


"The e-philanthropy revolution is here to stay, and it will transform charitable giving in as profound a way as technology is changing the commercial world. Charities that have dismissed e-philanthropy, as a fad, or run from it in confusion, will, sooner or later, need to become reconciled to it. If they don't, they risk losing touch with donors and imperiling the vitality of their work."

The beginning of the new millennium was coupled with the beginning of the "Philanthropic Internet Age," just as we were saying goodbye to the most amazing period in human history, we gave birth to the promise of a bright philanthropic future. Over the past two years, millions of dollars have spent by non-profit and for-profit organizations to begin building an infrastructure and developing the protocols to create online giving capabilities for non-profit organizations and their supporters. During the same period, millions of dollars have been contributed to charities both large and small through a variety Internet-based methods.

The ePhilanthropyFoundation.Org www.ephilanthropyfoundation.org was established in 2000 by a group of non-profit and for-profit organizations in order to help non-profit organizations learn how to find success utilizing the Internet based on an established set of ethical principles. The Foundation also takes within its mission efforts to help build trust among donors to utilize the Internet for philanthropic purposes.

These two societal streams-one philanthropic, the other technological-are converging, creating an opportunity to expand and strengthen American philanthropy. There is no doubt that the ePhilanthropy Revolution that started in earnest last year, will dramatically effect the way money is raised and the way charitable gifts are made.

It is estimated that in the next 50 years, between $ 10 and $25 trillion will pass between generations as the American population ages. Some significant portion of that is likely to flow into philanthropy.

As the same time the Internet promises to offer new opportunities for both non-profits and their supporters. The way people offer their philanthropic support is very likely to change. The rise of electronic communication, indeed the growing preponderance of electronic methods, will open the door for more efficient and widespread giving.