Ethical and Legal Issues in Public Relations

Is it ethical?

Most professionals work within ethical codes. These codes provide a basis for the shared values and acknowledged duties of professionals and set the moral standards with which they are expected to comply. The public relations profession is no exception.

Among the many benefits associated with improving the sense of social responsibility and ethical behavior and practices is that it will increase both their personal credibility as well as the profession as a whole. An increase in credibility can increase many professional opportunities, especially participation in management-level policy decisions.

James Grunig views public relations as "an essential management function because of its contribution to the long-term, strategic management of the organization." In order to be considered an integral part to the management function, there is a responsibility, often times unique, for public relations practitioners to act according to social and ethical responsible guidelines.

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