Ethical and Legal Issues in Public Relations

What exactly is CSR?

Different organizations have framed and defined Corporate Social Responsibility (CSR) to mean slightly different things. However, there is a common ground between them. According to Mallen Baker, Impact on Society Director for Business in the Community, "CSR is about how companies manage the business processes to produce an overall positive impact on society."

Over the last decade, many companies are realizing the benefits of establishing and emplementing CSR policies and practices. The goal of business that operates under a CSR framework is to meet or exceed the ethical, legal, commercial and public expectations that society has in place for businesses.

The value of CSR can be measured through a variety of different ways, which show companies experiencing bottom-line benefits in a number of different ways. The benefits are largely dependent on the specific initiatives that the individual corporations take.

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