Ethical and Legal Issues in Public Relations WIDTH=

Crisis Management

Facing a crisis can be a devasting situation for any company. Without the proper crisis management, including preparation, communication and counseling, a problem that might seem small can quickly ruin the reputation that a company spends years to establish.

Companies who take a proactive role in handling a crisis should take a proactive role in helping the media frame the issue. Companies around the world are practicing various forms of crisis management. Crises can be on-going or can appear very quickly. A key to effectively managing them is being prepared to implement a public relations campaign that will result in a positive outcome.

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