A Crisis Defined:

Everyday, public relations practitioners face corporate crises. On September 11, 2001 everyone faced a national crisis, but public relations people are the minds behind the reactions and plans the companies presented to help the United States.

The online Merriam Webster Dictionary defines a crisis as:

The turning point for better or worse in an emotionally significant event; radical change of status in a person's life; the moment in an unstable or crucial time or state of affairs in which a decisive change is impending; one with the distinct possibility of a highly undesirable; a situation that has reached a critical phase.

Public relations practitioners deal with situations like these everyday and help companies to make decisions about their actions and reactions in these situations. Without public relations many companies may have been lost in the dark trying to figure what to do in support of relief efforts for September 11, 2001.

© Copyright 2001 Ariana Ollila
arianaco@hotmail.com