It was difficult for me to assess China's public relations practices involving The Three Gorges Dam. There are many differences between the public relations I have studied here in the states and those being employed in China. Most of the differences arise from the power that the government there has over its citizens. There are not watchdog agencies that make sure the government is telling the truth. More importantly it is almost illegal to question the government there.

I do not agree with their practices and I do believe that two-way and open communication is the best policy. While Chinese corporations may follow these principles more often now, the Chinese government is not in a hurry to do so. From reading about the people of China's responses, and and talking to Chinese citizens, I've come to realize that their methods are effective. Most of the people there believe the government has their best interest at heart. I guess the most telling truth that their public relations domestically and internationally is working is in the fact that the dam will be built.

Home Introduction Publics Affected PR in China Internet Restrictions Assessment


1. Sam Black, "Public Relations in China Today." Public Relations Quarterly, 1991, Vol. 35, Issue 4.

2. Ni Chen, "Public Relations Education in the People's Republic of China." Journalism Educator, Spring 1994, p. 14-22.

3. David Coffey, "Coverage of China's Three Gorges Dam in the Globe and Mail and New York Times. Master's Thesis, University of Florida.

4. Jim Malusa, "Valley of the Dammed." The Discovery Channel, (premiered) January 10, 1997

5. "Great Wall Across the Yangtze" PBS brodcast televsion

6. "Three Gorges Dam Project"