The Webmasters Speak
Mike Connell, President of New Media Communications led the redesign of the Bush Web site in July that transformed it into an interactive site. Before the redesign, Bush's site was nothing more than bland brochure in the sky. As a result of his work, the Los Angeles Times reviewed the Bush site as "project[ing] an image of George W. Bush as the latest cool product from Silicon Valley." The Democratic counterpart, Ben Green, webmaster for Al Gore, is quick to point out that Bush's site was not so great. He points out that Bush's site was hacked (a teen covered Bush's picture on the home page with a hammer and sickle) an hour after Connell redesigned the site. Green also boasts that when traffic to the campaign Web sites peaked after the first debate, Bush's site was so overrun with traffic that it was disable for three days. Green points out that he made sure Gore's site was super-secure and super-accessible throughout the campaign. Green was rewarded by the Forrester Research group that proclaimed Gore's site was the most accessible of the candidates' sites when traffic demands were at their highest. The Bush and Gore campaigns differ on whose site was the most popular, using differing measurements to count the number of visitors to their sites. Suffice it to say that both campaigns claims have reached between 2 million and 3 million voters. Green claims that Gore's site had 1 million hits per day in the last two weeks of the election. "There is no 30-second spot that reaches one million people at once," Green said.
The Internet's Impact
Following the election, a number of Internet-savvy campaign workers gathered online to discuss the Internet's impact on the campaign. "I think that one of the important trends this year was the realization by many campaigns (including the presidential campaigns) of the power of the humble, low-tech, e-mail announcement list," wrote Steve Kranz of Kranz Media. This is one of the best, least expensive ways to keep the candidate of issue in people's minds and to maintain a relationship with the public. . . My advice to candidates and issue advocates is . . . as soon as you know who you want to reach, start collecting e-mail addresses and start getting regular informational newsletters or 'alerts' out to them (even if it's only to a small number of people). Also, provide an easy way for them to invite their friends to join the list."
All information regarding the 2000 Election is taken from How the Internet is Changing Politics; Campaign 2000 on the Internet, by Jim Buie.1
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Created On November 29, 2001
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