The History of Campaign Web Sites The American Flag


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2000 Election


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An Important Note


Click for full screen image There are two important features I wish to point out about this project while I have your undivided attention. First, the title, "The History of Campaign Web Sites," is really a misnomer. If you are the type of person that enjoys digging into the causes of the Seven Years War or New York's Yellow Fever epidemic, you may be disappointed to learn that the "history" of the Internet and political campaigns dates back only to the year 1992 (Whillock, 1997). 1 Second, I have included several "screen captures" of various House and Senate campaign Web sites. It is not my intention to critique these sites, but rather to give a sample of the types of Web sites that were being created for the 2000 Election. All of these smaller Web site images are links to larger files so that you can get a better look at any site you may find interesting, or just want to get a closer look at.

An Overview

The amount of scholarly research concerning political campaign Web sites and the Internet is sparse, especially when pitted against an embedded subject in political communication, such as political advertising. The 2000 Election was the first election that truly used the full potential of the Internet and, no doubt, studies about that the effects of the Web on the outcome of that election will come by the dozens in the years ahead. To conduct this study, and to ensure that it is as up to date and accurate as possible, I have relied on scholarly research from the 1996 and 1998 elections and some Internet resources to analyze the 2000 Election and to attempt deduce the future direction of campaigning on the Internet.

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Created On November 29, 2001
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