What is an Activist Group?

To begin a discussion of activism, it only makes sense to begin by identifying what is meant by the term "activism." Larissa Grunig described an activist group as "a group of two or more individuals who organize in order to influence another public or publics through action that may include education, compromise, persuasion, pressure tactics, or force" (1992). Not only do activist groups attempt to influence other publics, but members of activist groups contribute to the constraints on a given organization's autonomy and bring about the need for public relations efforts (J. Grunig, 1989).

Activist groups can address a vast variety of issues -- from saving the whales to lobbying for handgun legislation, there is an activist groups for just about every cause.