Recommendations

Matilde Urrutia gave clear indications of recognizing the importance of incorporating research at each step of the process. Research seems to be an integral part of the Foundation. They research each possible donor and identify contacts within organizations that can help the process along. They constantly monitor the social and political environment and seek advise form lawyers and financial lanners. By identifying issues pertinent to the community they can help design programs that help communities deal with threats while before they become actual problems. This continuos monitoring of the environment helps identify issues that can be managed more effectively during the imminent or current status, before the critical status (Crabble and Vibbert, 1985, p.6). The benefit of monitoring social and economic issues and acting proactively is that you are given the time to plan a strategy of how to best deal with threats. At the critical stage immediate action is required which doesn't leave much time for strategic thinking.

The most apparent weakness of the Puerto Rico Community Foundation is their home page. Their home page hasn't been edited since 1997 and it has inaccurate and incomplete information. They still have the name of the former president on the home page and the quality of the home page isn't very good. Except for the mission, which hasn't changed it is completely useless and outdated. Relationship building, which should be attended to through the entire process, is proficient at nurturing relationships with companies, but the Foundation seems to have neglected individual donors. Only $176,000 were donated by individuals in 1998. They are strategic in their fund-raising program, but only when dealing with companies. The same strategies are not applied in their efforts with individual donors.

The Puerto Rico Community Foundation seems to be practicing very strategic fund-raising in general, but their weaknesses could hinder the achievement of their goals. If the rest of the staff is as committed to the mission of the Foundation as Matilde Urrutia seems to be, they will continue to help create a healthier community. The Foundation seems to start off where the Puerto Rican government leaves off. Although the government realizes the deficiency in the public education system, the dependency on welfare and all the other problems that are afflicting Puerto Rico political concerns are given much more attention. As long as every governor of Puerto Rico is more concerned with furthering his party's cause than the welfare of its citizens the Puerto Rico Community Foundation will have a very important societal role to fulfill.