Ropes-Objectives and Programming

The second step of the ROPES process is setting objectives. These must be identified before the programs can be designed. The Foundation's donor activities are determined by the donors' philanthropic desires along with the Foundation's mission and objectives. Originally the Foundation received undesignated donations, but as donors became more sophisticated in their knowledge of philanthropy they began designating the areas they want to support. Pharmaceutical companies, for example, started supporting health programs. Banks by law have to contribute financially to underprivileged communities. Part of the Puerto Rico Community oundation's activities are overseen by decision making groups that are made up of people from both the Foundation and the donor organization. For example, Toyota of Puerto Rico has a contract with the Foundation to advise and guide them in their philanthropic giving. They have a board that includes members of Toyota as well as members of the Foundation. The ideas for the giving programs come from the Foundation, but are defined by Toyota's philanthropic goals. Other companies like Bristol-Myers Squibb make donations that fund women's health programs. The Foundation recognizes their desire to support women's health programs and directs monies to projects that address this desire. Urrutia mentioned that dialogue is as a top priority throughout the fund-raising and fund-giving processes. Especially in determining what the community needs are and how the Foundation can address best them.

Programming is the third step of the fund-raising process (ROPES). Programming is embarked upon only after the needs of the community have been identified, the donor and the objectives of the program set. Project proposals are revised and analyzed to find out if they are likely to meet the needs of the targeted community. Once programming has been implemented there follows a period of evaluation. The Puerto Rico Community's Foundation's program evaluation doesn't seem as strong as the first three steps of the ROPES process. They haven't been able to find the best way to evaluate their programs and are giving numbers to their donors without the necessary explanations and before complete evaluations have been conducted.