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Invisible Text
This is a major no-no. Having text that is the same color as your background in order to add keywords to your page is not only sneaky and deceptive, but could get you kicked out of many search engines.

Tiny Text
Because many individuals realize invisible text is sneaky, they feel that rather than make it invisible, they'll make it tiny. It still stuffs lots and lots of keywords on a page to trick the search engine and will still get you kicked out. Don't do it.

Comment Tags
These are the <!-- --> that can surround text in the HTML coding. Some developers say this is okay, but I say it's still sneaky. Sneaky developers use comment tags to stuff keywords without having them be seen on the page, but still having the search engine recognize them. I use comment tags to hide certain parts of coding that have become obsolete on a web page, but which may still be used in the future, such as a link to a site under construction.

Keyword Stuffing in the Title
Don't people understand how utterly important the title of their site is? Time and time again, you find websites that have keywords galore repeated in the title of their website. Supreme sneaky. The title should contain keywords but in a classy way. The title is the first thing users will stumble upon in the search engines - make it relevant.

Frames
Okay, maybe never is a little harsh, but you really should keep your frames to a minimum. Search engines have a very difficult time reading frames and frame links. Often the search engine will skip over your links within the index.html page and index the "This website does not support frames" messaage. If you do decide to use frames (and I do use them occasionally), make sure you at least use meta tags to make search engines aware of your keywords and description.

 
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