This is a major no-no. Having text that is the same color as your background in order to add keywords
to your page is not only sneaky and deceptive, but could get you kicked out of many search engines.
Because many individuals realize invisible text is sneaky, they feel that rather than make it
invisible, they'll make it tiny. It still stuffs lots and lots of keywords on a page to trick the search
engine and will still get you kicked out. Don't do it.
These are the <!-- --> that can surround text in the HTML coding. Some developers say this is
okay, but I say it's still sneaky. Sneaky developers use comment tags to stuff keywords without having
them be seen on the page, but still having the search engine recognize them. I use comment tags to hide
certain parts of coding that have become obsolete on a web page, but which may still be used in the
future, such as a link to a site under construction.
Keyword Stuffing in the Title
Don't people understand how utterly important the title of their site is? Time and time again, you
find websites that have keywords galore repeated in the title of their website. Supreme sneaky. The
title should contain keywords but in a classy way. The title is the first thing users will stumble
upon in the search engines - make it relevant.
Okay, maybe never is a little harsh, but you really should keep your frames to a minimum.
Search engines have a very difficult time reading frames and frame links. Often the search engine
will skip over your links within the index.html page and index the "This website does not support
frames" messaage. If you do decide to use frames (and I do use them occasionally), make sure you at
least use meta tags to make search engines aware of your keywords and description.
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