Marketing & Publicity

This is how the word on the event gets out. This committee must contact all the local media outlets and info them of our event and establish media agreements to get air time or ad space in exchange for sponsorship opportunities. When exciting fundraisers are taking place it is the responsibility of the marketing and publicity committee to make sure that the local media is there to write stories or document the occurrences on video for television.

Since the city of Gainesville has multiple Relay For Life's we are assigned certain media outlets to pursue by the American Cancer Society. The major media sponsors for the event our The Independent Florida Alligator, Rock 104, and Kiss 105.3. From the Alligator, one should exchange for ad space detailing when team captains meetings are, Luminaria sells, a day of event ad, and a post event ad. From each radio station the marketing and publicity committee should seek onsite live feeds, station giveaways, publics service announcements, and event recognition on the respective radio stations website.

Committee Responsibilities:

Promote event through local media outlets.

Time Commitment:

Average 1-2 hours per week.