The number of Hispanics living in the United States has increased a 58 percent since 1990 according to the U.S. Census Bureau. It is anticipated that by the year 2010 the nation’s population would be represented by a 15 percent of Hispanics.
However, Hispanics are not a homogeneous population. They are very diverse and come from many different countries. Mexicans, Puerto Ricans and Cubans are the largest groups living in North America. The states most heavily populated by Hispanics are New Mexico, Texas, Florida, California, Illinois and New York.
Nowadays, the United States is the fifth largest Spanish speaking country in the world where 75 percent of Hispanics speak a language other than English at home.
Some areas are inhabited by the same group of Hispanics,but may be very different depending on the number of years those people have lived in America. New Mexico for example has a large number of Hispanics, but there are big differences between northern, southern, rural and urban Hispanics. For example, northern New Mexico Hispanics date their presence in the area to the sixteenth century, but southern New Mexico Hispanics are closer to their Mexican culture, as reported by John Cordova on PR Quarterly.
Being from so many different countries makes a huge difference in their political, cultural and historical traditions, which also affects the ways these groups should be approached as a market.
To learn more about the acculturation process click the link.