BECAUSE A CANDIDATE can't be everywhere at once, political advertisements are an important form of campaigning and a major expense.
A Feb. 22 story in USA Today reported that Kerry had spent $6.9 million on campaign ads and Bush had $150 million in the bank for his campaign.9
The new campaign finance laws also require political parties and candidates to put their names on the campaign materials they are responsible for. That's why you hear, "I'm candidate X and I approved this message," at the end of political ads.7
PACs can also run issue ads that do not endorse a particular candidate. However, some are critical that they are not restricted by the same soft money laws as candidates. A notable example in this race is the leftist Web site and PAC MoveOn.9