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The Snowball Effect

The Harry Potter novels are known more for their rapid, exponential growth than just about anything else. Much of the growth has come from word-of-mouth recommendation from the readers themselves. Many adolescents want to be part of the group and this type of behavior may be part of the reason the books have been so successful.¹

Thus, this collective behavior extends into the realm of adolescent literature. This is perhaps best exemplified in the previously observed trend with the "Goosebumps" series.

The trend starts small, but can quickly take off until a child's book can top the bestsellers list. The effects of word-of-mouth spreading can start to "snowball" and the momentum continues today.


1 | 2 | Another P.O.V.


¹ Covenant Companion: Interview about Harry Potter



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