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Advanced Techniques

Sept. 11




Ethics and Moral Implications of E-Philanthropy

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As with all promotional campaigns, e-philanthropy poses many ethical and moral questions to your organization. It is in both you and your donors’ best interest to do the following (Code, 2003):

Develop and Maintain Trust

  • Clearly and specifically display and describe the organization’s identity.
  • Always use practices that exhibit integrity, honesty and truthfulness.

Maintain Privacy and Security for Donors

  • Prominently display the opportunity for donors to have their names removed from databases.
  • Conduct online transactions with systems that use high-level security techniques to protect your donors.
  • Provide a clear privacy policy.

Disclose All Information

  • Be truthful with your donors by telling them what company is facilitating the transaction.
  • Maintain all appropriate government regulations.

Respond to Complaints

  • Promptly respond to all complaints within a timely fashion.

Secure All Transactions

  • Ensure that all contributions are used to support your organization
  • Stay informed of the best ways to ensure privacy in all online transactions.
  • Disclose to the donor the nature of the relationship between the processing organization and the charity intended to benefit from their gift.

A complete copy of the Code of Ethical Online Philanthropic Practices can be downloaded for free at:



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Copyright ©2003 Cathryn A. Outzen