E-Philanthropy:
The Wave of The Future Ethics
and Moral Implications of E-Philanthropy
As with all promotional campaigns, e-philanthropy poses many ethical and moral questions to your organization. It is in both you and your donors’ best interest to do the following (Code, 2003):
Develop and Maintain Trust
- Clearly and specifically display and describe the organization’s identity.
- Always use practices that exhibit integrity, honesty and truthfulness.
Maintain Privacy and Security for Donors
- Prominently display the opportunity for donors to have their names removed from databases.
- Conduct online transactions with systems that use high-level security techniques to protect your donors.
- Provide a clear privacy policy.
Disclose All Information
- Be truthful with your donors by telling them what company is facilitating the transaction.
- Maintain all appropriate government regulations.
Respond to Complaints
- Promptly respond to all complaints within a timely fashion.
Secure All Transactions
- Ensure that all contributions are used to support your organization
- Stay informed of the best ways to ensure privacy in all online transactions.
- Disclose to the donor the nature of the relationship between the processing organization and the charity intended to benefit from their gift.
A complete copy of the Code of Ethical Online Philanthropic Practices can be downloaded for free at:
www.ePhilanthropyFoundation.org
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Copyright ©2003 Cathryn A. Outzen