E-Philanthropy: The Wave of The Future
What is E-philanthropy?
E-philanthropy is a relatively new type of fundraising and donation
techniques for nonprofit organizations. While most people believe
that it is solely about raising money online, it is actually a much
more in-depth practice that also includes a host of relationship and
community building efforts that benefit the organization (Hart,
What are the benefits of E-philanthropy?
The largest benefit that e-philanthropy has to offer is its ability to reach a large audience effectively, efficiently and cost-effectively. According to the E-Philanthropy Review, the number one reason why people do not donate to nonprofit organizations is because they were never asked (Hart, 2002.)
The Internet is the fastest growing means of communication
in history, making it the most effective way to communicate and transfer
information to potential donors. In order to raise money from current
supporters and increase the number of potential donors, you must implement
a communication strategy that utilizes the latest technology. E-philanthropy
is the best way to do this.
It is this trust that helps build relationships
based on respect and interest for the organization. Using the Internet
helps organizations to “enhance these relationships, provide
meaningful stewardship to past support, improve donor satisfaction
and to, therefore, raise money (Hart, 2002.)”
Copyright ©2003 Cathryn A. Outzen