E-Philanthropy: The Wave of The Future
How to Get Started:
Basic E-Philanthropy Research
Step #1: Analyze Your Organization
The first step in any public relations campaign is to analyze your particular organization and identify its basic needs, its mission statement and its audience (Prospecting, 2002).
In order to do this, ask yourself the following questions:
Though these questions may sound simple, you must thoroughly analyze your organization to make sure you have the capability, desire and need to use the Internet for e-philanthropy.
Step #2: Identifying Your Prospects
Next, your organization must decide who your web site is aimed at, or your target audience. When designing a web site or a public relations campaign, it is very important to keep your target audience in mind during the planning and production stage.
Ask yourself the following questions:
Step#3: Donor Research
Now that you have identified your target audience, you must do more in-depth research on your potential donor base.
Ask yourself the following questions (Prospecting, 2002):
Copyright ©2003 Cathryn A. Outzen