The Future

Computers

The driving force behind the continued growth of media convergence will be technology. As computers become smaller and faster, the ability to spread converged media will dramatically increase. A pocket-sized PDA (Personal Digital Assistant) can already be used to access the Internet, giving people the ability to view converged news content anytime, anywhere. In the near future, technological advancements will make PDA's cheaper and more available. Other developments in computing technology will allow for faster, larger converged websites that will offer all formats of information.

Communications

Converged media operations will be heavily influenced by changes in how information is transmitted and received. Higher-speed connections are revolutionizing communication on the Internet. As their speeds increase, converged media websites will be able store more and more information. The result will be more content being transmitted faster to the audience. In addition, faster wireless communication will allow people with PDA's and other devices to access converged media faster and easier, changing the way people receive news all together. The same technology will continue to be applied to cell phones, which will also give people the capability to access converged media.

Overall Impact

It has been argued by many that converged media on the Internet will damage or destroy the other mediums-print, radio and television. By incorporating all of their features into one neat, portable package, converged media will force the other forms to adapt, but not fall into obsolescence. In a converged media print will provide information, television will give the visuals and radio will play the audio. The impact on consumers of media will be profound. Information will travel and a speed and convenience never before seen by man. Media convergence will push the world further into the information age.

Questions

While the future of converged media seems very bright, its proprietors will have to ask themselves some questions: Will the new technology that is anticipated be as revolutionary as people expect? Will an audience so used to traditional forms of media embrace a new way of receiving information? When, or if, the FCC will relax its cross-ownership policies? Will the investment in convergence be profitable enough in the short term, or in the long term? What competing technologies should be utilized in order to produce the best media? Will converged media be successful in a world marketplace?
Those are few of the many questions posed by the growing trend of media convergence.

 

PDA's will allow people to get news whenever and wherever they want
Cell phones will have better Internet capabilities
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