The driving force behind the continued growth
of media convergence will be technology. As computers become smaller
and faster, the ability to spread converged media will dramatically
increase. A pocket-sized PDA (Personal Digital Assistant) can already
be used to access the Internet, giving people the ability to view
converged news content anytime, anywhere. In the near future, technological
advancements will make PDA's cheaper and more available. Other developments
in computing technology will allow for faster, larger converged
websites that will offer all formats of information.
Converged media operations will be heavily
influenced by changes in how information is transmitted and received.
Higher-speed connections are revolutionizing communication on the
Internet. As their speeds increase, converged media websites will
be able store more and more information. The result will be more
content being transmitted faster to the audience. In addition, faster
wireless communication will allow people with PDA's and other devices
to access converged media faster and easier, changing the way people
receive news all together. The same technology will continue to
be applied to cell phones, which will also give people the capability
to access converged media.
It has been argued by many that converged
media on the Internet will damage or destroy the other mediums-print,
radio and television. By incorporating all of their features into
one neat, portable package, converged media will force the other
forms to adapt, but not fall into obsolescence. In a converged media
print will provide information, television will give the visuals
and radio will play the audio. The impact on consumers of media
will be profound. Information will travel and a speed and convenience
never before seen by man. Media convergence will push the world
further into the information age.
While the future of converged media seems
very bright, its proprietors will have to ask themselves some questions:
Will the new technology that is anticipated be as revolutionary
as people expect? Will an audience so used to traditional forms
of media embrace a new way of receiving information? When, or if,
the FCC will relax its cross-ownership policies? Will the investment
in convergence be profitable enough in the short term, or in the
long term? What competing technologies should be utilized in order
to produce the best media? Will converged media be successful in
a world marketplace?
Those are few of the many questions posed by the growing trend of