The Tampa website is a joint venture between
the Tampa Tribune and WFLA-TV. It is regarded as one of the
few fully converged media organizations in the country. In addition
to sharing stories, the website, newspaper and television station
cooperate in advertising sales and extensive cross marketing. The
three organizations even share the same four-story building in downtown
Tampa. In response to declining viewer ship and circulation, the
television station and newspaper decided to join forces in the late
'90s. Today, they maintain three different news staffs because of
FCC regulations, but each part works together. The organization
plans to further consolidate once the FCC makes the expected changes
to its cross-ownership policy.
The Oklahoma City newspaper, The Daily
Oklahoman and KWTV, the local CBS affiliate, launched the website
in August 2001. The partnership augmented The Daily Oklahoman's
existing website, allowing the production of video segments in addition
to the print content. Like most converged organization, NewsOK has
combined many of its advertising efforts, which has resulted in
higher revenues. Both organizations have increased their audiences
since they converged. The NewsOK site averages almost 50,000 more
hits per day than the previous combined totals of the organizations'
The Lawrence (Kan.) Journal-World
newspaper added 6News Lawrence to its existing online operation
in 2001. This converged organization is a little different from
most because 6News Lawrence is a cable station, which under FCC
regulations, can be wholly owned by a newspaper. Studies have shown
that nine-out-of-10 people in the Lawrence area get their news from
either the World Company's cable station, newspaper, or website.
An unusual feature of the site is complete local sports coverage.
It even has stats and profiles for all the area's high school football