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A story's life

A special nonprofit group representative says a lot about the relationship between the media and its audience behavior by explaining how he tried to spread a message:
“The idea was for the ‘story’ to achieve a life of its own, and continue for weeks and months to affect policy and consumer habits” (cited in 27).
 


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Copyright © 2003

Heather M. Edwards

Last Updated 4/16/03

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