The Yellow Press| Modern Times | Bibliography | Resume

Yellow Journalism


The purpose of this site was designed for potential Journalists that are just getting into the field of Journalism. I wanted to give them a brief overview on how big a role Yellow Journalism plays in today's newspapers. The site begins with the start or should I say founders of Yellow Journalism and then ends with some modern day occurances. I will also present tips to Journalists to help them prevent making fact errors and make them a better reporter.

"Yellow Journalism is a distinctly American idiom that has found 
        expression in an astonishing variety of internatonal 
        settings."-Joesph Campbell

The two founders of Yellow Journalism.

William Randolph Hearst William Randolph Hearst (Picture on left) emerged the term "Yellow Journalism" in 1897. William has been awarded by many historians as the benefactor of irresponsible reporting and sensationalism. William gained control of a popular paper called the Journal in 1895 and from there he gained much attention from his unique style of news reporting. Hearst studied journalism at Harvard, where he was influenced by Pulitzer, who would later become his biggest rival. The Pulitzer, a prestigious award in American journalism, is most often linked to William Randolph Hearst.

Joseph Pulitzer Joseph Pulitzer (Picture on right) was a determined man who never gave up without a fight. Joseph was born in Hungary, as the eldest son of a prosperous grain merchant. In 1864 he moved to the United States where he later purchased the New York Sun. Two years later Joseph purchased another paper named the New York World. This purchase would make him one of the most talked about reporter of all time. The World was Hearst's biggest competitor in New York City. Both men would go to extremes to try and out do the other paper. With their egos and the public's appetite for scandals, the World and the Journal continued to deliver what we now call, "Yellow Journalism."

In a sad attempt to increase newspapers sales the two men found an opportunity to capitalize on America's patriotism when there was a slight conflict with Spain. To read on more about the Spanish war go on to my Yellow Press page.

Pulitzer and Hearst pushing war
A satire drawing of Hearst and Pulitzer pushing the Spanish-American war.

Let's avoid Bad Journalism by learning some basic Technique

By following these important interviewing tips reporters can save themselves a huge hassle and make the interview much smoother. Good reporters all follow a similar pattern like the one above.

Reporters should avoid using bad styles of reporting which could ultimately lead to law suits and a loss of a job.

The road to successful News Reporting

When interviewing, Journalists should set a method like the one below when going out into the world. This method is called the GOAL method.

G-Goal (What's your goal)

O-Obstacle (Obstacles you may face)

A-Achievements (How did you overcome these obstacles)

L-Logistics (How did you get to this point)

Journalism Definitions Used in Journalism

Lead-there are two general types of leads for a news 
	a. Summary- Summarizes in the first sentence what 
          the story is going to be about,  It will 
	   answer who, what, when, where and why.
	b. Soft- this takes a delayed approach where the 
	   writer tries to draw the reader in.

Nut Graph- Explains the point of the story. What the story's about.

Inverted Pyramid- This is a technique used by journalist's in how they organize their story. Its usually organized like the following:

Convergence- Delivering Information through more than one media platform.

Beat- A inside person that gets his information from a number of people in high places.

Here is an another important model that Journalists should follow when comming up with a story:

The Poynter Institute Model

1.) Why am I concerned about this story? 2.) What is the news? What good would publication do? 3.) Is the information complete and accurate? 4.) Am I missing a an important point of view? 5.) What does my reader need to know? 6.) How would I feel if the story or photo were a about me or family member? 7.) What are the likely consequences of publication? 8.) What are my alternatives? 9.) Will I be able to clearly explain my decision to anyone who challenges it?


The Yellow Press| Modern Times | Bibliography | Resume


© Copyright Micah Dyal