Article titled, How New Technologies Impact PR Relationships
Printed in the April, 2002 edition of Public Relations Tactics
Article in the Web Ways section on pg. 6 of PR Tactics.

  • According to this article, a study done by Donald K. Wright, Ph. D, APR, a professor at the University of South Alabama, "Internet news is gaining in popularity while the number of users of conventional media, such as television and newspapers in declining."
  • "More than half of the PR people participating in the survey [sponsored by WORLD COM Group] said increased information provided by new technologies has strengthened the personal rapport and relationship between journalists and PR people..."

  • Websites are effective tools that can be used to track public records. There are many websites that make it easy for people, who have access to a computer, to find out what public records are available and where to find them.

Copyright ©2002, Joshua Rabinowitz