Some
leagues have philanthropy projects. The NBA
and WNBA focus on the Read
to Achieve program, and JRNBA
and JR WNBA. These programs are trickled down to NBA teams to implement
in their communities. The Read to Achieve program was implemented in May
2001 to promote the value the value of reading and literacy to children
at an early age. Read to Achieve targets children kindergarten through
fifth grade and is the leagues primary community service project for the
2001-2002 season. It replaces NBA TeamUp and Stay in School, and Making
the Grade. JRNBA and JRWNBA are programs that teach children the fundamentals
of the game of basketball and the importance of fitness (Huckeba, 2001).
Unlike Read to Achieve
and JRWNBA where WNBA teams up with the NBA, Breast
Health Awareness is an exclusive WNBA community service project. The
WNBA, partnered with Sears, are raising awareness and funds for the National
Alliance of Breast Cancer Organizations (NABCO), the leading non-profit
education and information resource on breast cancer.
Some
leagues have philanthropy projects. The