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John Amaechi reading to youthSome leagues have philanthropy projects. The NBA and WNBA focus on the Read to Achieve program, and JRNBA and JR WNBA. These programs are trickled down to NBA teams to implement in their communities. The Read to Achieve program was implemented in May 2001 to promote the value the value of reading and literacy to children at an early age. Read to Achieve targets children kindergarten through fifth grade and is the leagues primary community service project for the 2001-2002 season. It replaces NBA TeamUp and Stay in School, and Making the Grade. JRNBA and JRWNBA are programs that teach children the fundamentals of the game of basketball and the importance of fitness (Huckeba, 2001).

Unlike Read to Achieve and JRWNBA where WNBA teams up with the NBA, Breast Health Awareness is an exclusive WNBA community service project. The WNBA, partnered with Sears, are raising awareness and funds for the National Alliance of Breast Cancer Organizations (NABCO), the leading non-profit education and information resource on breast cancer.

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© 2002 Nancy Benton Parish

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