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Theories of Ethics in PR

Several theories have been developed that relate to public relations ethics and the ethical decision-making process. For each of these theories, it is important to take note of the core value espoused in each perspective.

The theories reviewed on this site include:

Each of these theories offer a different justification for the practice of public relations. More information on the sources of these outlines can be found on the Bibliography page.


Responsible Advocacy

Enlightened Self Interest
Two-Way Communication
Attorney/ Adversary